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This course is designed to provide you with a systematic way to: 

• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.

• Create a Brand Identity that all key internal Constituencies can agree on and work from.

• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company

Take this Branding Your Business course and learn how to build a brand for your business.

*YOU ARE GOING TO GET FROM THIS COURSE*

• Over 35 lectures and 2 hours of content!

• Decipher Your Brand Archetype

• Turn Your Employees into Brand Ambassadors

• Communicate Your Brand Archetype to all key Stakeholders

• Establish Trust & Resonance with Your Key Target Audiences

• Monitor and Assess the Strength of Your Brand Continuously 

*WHAT YOU WILL LEARN* 

✔ Who are we? 

✔ What this course is all about 

✔ What is a Brand? What are Archetypes?

✔ Archetypes Explained 

✔ The Caregiver 

✔ The Creator 

✔ The Explorer 

✔ The Innocent 

✔ The Jester 

✔ The Lover 

✔ The Magician 

✔ The Outlaw 

✔ The Regular Guy 

✔ The Ruler 

✔ The Sage 

✔ The Warrior / Hero 

✔ Discover your Personal Archetype 

✔ Complete the following survey to discover your Organisational Archetype 

✔ Employee Survey: 

✔ Turn Your Employees into Brand Ambassadors 

✔ Motivational Intelligence - Emotivators 

✔ Intro to Marketing to your Archetypal clients including the Caregiver Consumer 

✔ Marketing to the Creator consumer 

✔ Marketing to the Explorer Consumer 

✔ Marketing to the Innocent Consumer 

✔ Marketing to the Lover Consumer 

✔ Marketing to the Magician Consumer 

✔ Marketing to the Jester Consumer 

✔ Marketing to the Outlaw Consumer 

✔ Marketing to the Regular Guy 

✔ Marketing to the Ruler Consumer 

✔ Marketing to the Sage Consumer 

✔ Marketing to the Warrior / Hero Consumer 

✔ Monitor your Organizational Archetype 

*FEATURES*

• Lifetime access to 35 lectures 

• A community of 1500+ students learning together! 

• Watch courses on the go: Video lectures, audio lectures, presentations, articles and anything inside your course.

• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

 

*WHAT PEOPLE ARE SAYING ABOUT THIS COURSE*

"Great lesson.
If you've ever taken a creative writing class or have taken a basic psychology course, than you're familiar with Jungian Theory and Archetypes.
I loved this course and have already thought of at least 3 different ways to tweek my branding per my brands archetype.
Makes sense to me.
I highly recommend this course to anyone."

-(Michelle Griffin) ★★★★★

"Really great course - thoroughly enjoyed it.
The creators are clearly very knowledgeable, but they break the information down into management chunks that are easy to digest.
Looking forward to learning more! Thank you!"

-(Cerries Mooney) ★★★★★

"Prior to taking this course, I had some understanding about my personal and organizational archetype.
However, after the course completion I feel I am in a position deliver a true brand identity.
Excellent course!!"

-(Vishal Sharma) ★★★★★
 

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