Clean India Trail - EasyRoads

Inspired by GANDHI's, I Am The Message, Clean India Trail The Drive is the Message.
Gandhi's dream for a clean and safe India A reality check by a citizen as a Public + Private + Citizen-led Initiative
The fruits of Swachh Bharat, Bharat Mala First-hand experience
What is the Trail?
Gandhi's dream of a clean and safe India for a woman's journey A reality check by travelling India, as an experiential audit of sanitation facilities
A commemorative journey from UAE Year of Sheikh Zayed (Founding Father) through India 150th Anniversary of Gandhiji (Father of the Nation)
Endorsed by Incredible India Union Minister of Tourism
Citizen-lead audit trail of sanitation and woman-safety
Promotion of Clean activism amongst children through school/colleges, Responsible Tourism and Corporate Sanitation CSR at City-Events
150 cities of India stayed and 310 cities traversed in 1 Pan-India journey
29 states and 5 Union territories including the 4 corner-most villages of India, the highest and lowest motorable parts of India
1 Made-In-India Vehicle used as a home on Wheels, solar-supplied
The Route
29 States, 5 Union territories
Largest single trail of India
Trail includes UNESCO heritage sites, Gandhi circuit cities, Swachh Survey winner cities, the largest solar power plant sites of India amongst other natural and cultural landmark sites.
150 cities with pit-stop events at schools and colleges to create wider awareness on the impact of SBM and promote Responsible and Safe Tourism
Wider groups SBM pledges among public through corporate and social events
Why the journey
A journey to spearhead the CLEAN INDIA citizen trail, by experiencing the state of sanitation infrastructure and facilities along the BHARAT MALA route, driving in a MADE IN INDIA vehicle and living in it throughout the journey.
Build Operate Transfer model of Swachh Bharat Mission to NAARI SHAKTHI (post Oct 2019) to encourage women to undertake shorter sanitation trails in their own city / state safely
An opportunity to spread the pride of New India to School children through events in the visiting city (SBM Pledge & Responsible Tourism)
Milestones
Promote clean India mission with a reality check of #MyCleanIndia for a #NewIndia Citizen trail of the state of public toilets along the highways and state ways and encourage Swachh Bharat pledges
Journey showcases #MakeInIndia spearhead sectors: Automotive, Electronicsn Communiations and Manufacturing, Renewable energy, Roads and Highways, Pharmaceuticals and Food processing
On women-led development: In our country, respect for women, their status in society and their contribution has proved to be awe inspiring to the entire world, since ancient times.
There has been a long tradition of Vidushis.
~ PM.
Shri.
Narendramodi on #NariShakti
Social awareness - Hygiene, vegetarianism, yoga and nature-cure healthcare
Critical Success Factors
INDIA - Brand value enhancement
Safe Journey as a solo-traveller
Clear audit trail of public toilets enroute heritage landmarks
Viral effect promotion of Clean India by SBM Pledges
Vehicle safety and brand value assurance
Eco-friendly / Cost-effective / Timely completion of route
Archive of communication and digital data capture
Standardised audit of public toilets on highways
Data contributions to the Clean India and Tourism teams
More youth encouraged to take the SBG Pledge and field activity
Nationwide celebration of CleanIndia / MakeInIndia results

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