CONSUMER ECONOMICS

Download this app named CONSUMER ECONOMICS.

Simple and easy way to learn consumer economics.
It almost cover all important topics of consumer economics which are given below chapter wise :
UNIT.
– I : CONSUMER AND CONSUMERISM
Definition and concepts
Rights and responsibilities of consumers
Consumer movement - need objectives and its roles
UNIT.
– II : MARKET AND MARKETING
Concept & definition of Market
Classification of market
Market segmentation
Marketing - meaning and definition, concept of marketing
Dimensions of marketing
Functions of Marketing
Channels of distribution - types and functions
UNIT.
– III : CONSUMER BEHAVIOUR
Human wants - nature and classification
Law of marginal utility
Law of equimarginal utility
Consumer surplus
Buyer behaviour - buying motives
Buying decision process
Factors affecting consumer decisions
Types of products
Branding, Labeling, packaging
Sales promotion and advertisement
UNIT.
– IV : CONSUMER PROBLEMS
Business malpractices
Adulteration, faulty weight and measures
Misbranding
Deceptive labeling and packaging
UNIT.
– V : CONSUMER PROTECTION
Meaning, evolution of Consumer Protection
Need for protection, laws for Protection
Quality Control Measures
Guarantee and warranty contracts
Standardization

Updates:

Updated and fixed bugs.

 

 

Free download Android CONSUMER ECONOMICS from MyAndroid.net

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